Introduction
Finding the right influencer is more than just a numbers game. It’s about alignment, authenticity, and audience relevance. Whether you’re promoting eco-friendly skincare or a new tech startup, your ideal influencer should resonate with your target market—and drive measurable results.
At Boosty, we make influencer discovery smarter, faster, and more focused. If you’re wondering how to find influencers that match your niche, this guide walks you through the exact steps to do it using Boosty’s intelligent platform.
Why Niche Influencer Discovery Matters
Influencer marketing is most effective when your brand message reaches an audience that actually cares. That’s why working with niche-specific influencers tends to generate:
- Higher engagement rates
- Better ROI
- Stronger brand alignment
- Long-term advocacy potential
Boosty’s discovery engine doesn’t just surface the most followed creators—it helps you find the most relevant ones based on your product, brand values, and target market.
Step-by-Step: How to Find the Right Influencers for Your Niche Using Boosty
1. Log In and Set Your Campaign Goals
Start by defining what success looks like for your campaign.
Ask yourself:
- Are you aiming for brand awareness, traffic, or sales?
- What demographics are you targeting?
- What platforms matter most—Instagram, TikTok, YouTube?
Set these preferences inside Boosty’s campaign setup dashboard to guide your search results.
2. Use Keyword + Category Filters
Boosty allows you to search influencers based on:
- Niche categories (e.g., fitness, fashion, gaming, parenting)
- Specific keywords (e.g., “plant-based recipes,” “ethical travel,” “startup tips”)
- Bio mentions, hashtags, and content themes
Example:
Searching for “sustainable beauty” filters influencers whose content and audience align directly with eco-conscious skincare.
3. Apply Advanced Audience Filters
Boosty goes beyond surface-level data. Use audience analysis filters to ensure the influencer’s followers match your ideal customer profile.
You can filter by:
- Age range
- Gender split
- Geographic location (perfect for local campaigns)
- Engagement rate thresholds
- Audience interests (AI-categorised)
This ensures your campaign budget targets the right people, not just the most people.
4. Review Influencer Profiles and Metrics
Each profile on Boosty includes detailed performance data:
- Follower count and growth trends
- Average engagement rate
- Top-performing content themes
- Platform-specific strengths
- Audience overlap with your brand niche
You can also view recent branded collaborations and pricing insights where available.
Tip: Look beyond vanity metrics. Prioritise influencers with consistent engagement and niche-aligned audiences.
5. Save and Compare Influencers
Not sure who’s the best fit yet? Use Boosty’s comparison tool to review shortlisted influencers side-by-side.
Evaluate:
- Cost per engagement (CPE)
- Story views vs. post interactions
- Geographic reach vs. campaign targeting
You can create influencer lists for each campaign or niche segment and revisit them anytime.
6. Reach Out or Activate Through Boosty
Once you’ve found your ideal influencers, you can:
- Contact them directly through Boosty’s in-platform messaging
- Use Boosty Campaigns to manage contracts, payments, and briefs
- Track performance and deliverables in real time
Boosty simplifies influencer collaboration by consolidating discovery, outreach, and reporting in one place.
Pro Tips for Finding Niche Influencers
- Look for micro and nano influencers (1k–50k followers) for hyper-targeted reach and better engagement.
- Check content quality: Do they create thoughtful, original, and brand-safe content?
- Read the comments: Are followers engaged and aligned with your product?
- Avoid influencer fatigue: Choose creators who don’t over-promote or jump between conflicting brands.
Conclusion
The right influencer can amplify your message, strengthen your brand identity, and drive meaningful action. But only if they’re the right fit—for your product, your niche, and your audience.
With Boosty, influencer discovery is no longer a guessing game. It’s a data-driven, niche-specific process that helps you find creators who not only speak to your audience—but influence them to act.
Ready to find your perfect brand partner? Log in to Boosty and start exploring today.
